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Motion graphics for the Nova app

Motion graphics for the Nova app

A simple explainer series that boosted downloads 2.3x.

The challenge: the brand needed to reach a new audience quickly on a set budget, and its old content was seen and forgotten.

The solution: one creative idea split into a series of short videos, shot in a single day, with planned publishing and targeted ads on the best-fit platforms.

The result: views and engagement above expectations, and a clear rise in sales and inquiries during the campaign.

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