The First 3 Seconds: How to Hook Viewers in Reels

Algorithms judge a video in its first seconds. If viewers don’t keep watching, reach stops. That’s why the opening is the most important part of the video.

Start with a direct question, a surprising result or fast on-screen motion, and add on-screen text because most people watch without sound.

Try several openings for the same video and measure the completion rate, and you’ll quickly learn what works with your audience.